Ja Morant's Potential Losses Mounting To Almost $39 Million Due To Instagram Live Incident

Photo: Instagram/Ja Morant 

Ja Morant's controversial Instagram Live may cost him almost $39 million in potential earnings.

According to ESPN's Adrian Wojnarowski and Tim MacMahon, Morant has entered a counseling program in Florida following his suspension for brandishing a gun in a Colorado club earlier this month.

There is no set timeline for his return to the court, and an extended absence could jeopardize his chances of making any of the three All-NBA teams this season.

Photo: Instagram/Ja Morant 

Morant, who signed a five-year max rookie extension with Memphis in the offseason, is guaranteed $194.3 million by Spotrac.

However, if he makes any of the All-NBA teams this season, his contract value will increase to $233 million.

Despite averaging 27.1 points, six rebounds, and 8.2 assists per game, Morant's current suspension and absence could hamper his chances of securing an All-NBA spot.

Several guards, including Luka Doncic, Stephen Curry, and Damian Lillard, have strong cases for All-NBA consideration this season.

Last season, Morant was named to the All-NBA second team.

Powerade's new ad campaign featuring Morant was also pulled last week by Coca-Cola, causing the player to lose out on potential earnings.

Morant had signed a multi-year endorsement deal with Powerade to become the face of their relaunched brand.

Powerade had planned to spend over $10 million on TV commercials, digital ads, and radio commercials in the coming year for the campaign.

Despite Morant's absence, the Memphis Grizzlies continue to hold the No. 2 seed in the West, with a record of 3-2 since his suspension.

The Grizzlies managed to post a 20-5 record last season when Morant was out of the lineup.

However, during a recent podcast episode of "Brian Windhorst & The Hoop Collective," Andscape's Marc J. Spears hinted that Morant may not return to the Grizzlies this season.

Ultimately, Morant's health and personal issues outweigh the importance of basketball and money, and he should focus on getting the help he needs in Florida.

Read Next: Gervonta Davis Admits Ryan Garcia Will Be Toughest Opponent Yet Ahead of Highly Anticipated Showdown

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