Stephen Curry Tops NBA Jersey Sales For The 2023-24 Season

Photo: Instagram/Stephen Curry

Golden State Warriors' Stephen Curry is leading the pack in NBA jersey sales this season. 

This is the second year in a row and the fifth time overall that Curry's jersey has been the most popular, according to sales on NBAStore.com.

Joining Curry in the top spots are other big names like LeBron James of the Los Angeles Lakers, Jayson Tatum of the Boston Celtics, Victor Wembanyama of the San Antonio Spurs, and Giannis Antetokounmpo of the Milwaukee Bucks.

Photo: Instagram/Stephen Curry

Notably, five of the top 15 players are international stars. French rookie Victor Wembanyama from the San Antonio Spurs is the highest-ranking international player at number four. 

Other international players in the top 15 include Giannis Antetokounmpo, Luka Doncic, Joel Embiid, and Nikola Jokic.


When it comes to team merchandise, the Los Angeles Lakers are leading the charge. The Lakers also topped the list at the season's midpoint.

The Boston Celtics, Golden State Warriors, Milwaukee Bucks, and Chicago Bulls round out the top five teams in merchandise sales, with the Bulls being the only team without a player in the top 15 jersey sales.

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