Director Todd Phillips Calls On Theaters To Cut Pre-Movie Commercials
Photo: Todd Phillips, Joaquin Phoenix (Instagram) |
“Joker” director Todd Phillips wants theaters to stop playing commercials before movies. In a recent survey by Empire magazine about the future of movie theaters, Phillips shared his thoughts on making the movie-watching experience better.
Phillips believes that commercials before a film “take the air out of the room.” He says that people are excited to see the movie they paid for, not watch ads. Phillips isn’t alone in thinking that theaters should improve the experience, especially as more people choose to stream movies at home.
Many filmmakers in the poll, including “Mad Max” director George Miller, think movie theaters will always be popular because people enjoy watching movies together. Miller said that humans are “hard-wired to gather” and share stories.
Photo: Joaquin Phoenix, Todd Phillips (Instagram) |
Daniel Scheinert, co-director of “Everything Everywhere All At Once,” agreed. He believes theaters are places for “community” and offer more than just movies. Scheinert loves seeing fans dress up for films or stay after to chat, showing how theaters can bring people together in a way that streaming can’t.
Todd Phillips’ latest movie, “Joker: Folie à Deux,” is currently playing in theaters, although it hasn’t matched the massive success of the first “Joker” movie. To read more from the Empire survey, visit their website. Source: Variety
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